Factors of Interest in Fashion Entrepreneurship on Students of Vocational School Fashion Design

This study aims to find out at the students’ potential to have career in fashion. The objectives of this study were to: (1) find out the interest of fashion entrepreneurship in the sector on students (2) find out the external factors of interests in entrepreneurship; (3) find out internal factors of interests in entrepreneurship; (4) find out the dominant factors in interest in fashion entrepreneurship. This research was a descriptive research. The research methodology design started with observations and interviews in schools to find out the problems that arise and have not been resolved. Next was examined the those problems. The population in this study were: 91 students of fashion vocational school, with a sample 75 students taken as the sample. Simple Random Sampling was used as the sampling technique. Data collection was using a questionnaire. Proving the validity of the instruments was using content validity and construct validity. The results showed that: (1) Interest in fashion entrepreneurship on students of fashion design was in the high category (77.3%), the ideal mean score of 120, and the mean score obtained was 149.52; (2) External factors of interest in entrepreneurship was in the high category (84%), with mean score of 58.47, and the dominant external factor was the school environment in the high category (95%); (3) Internal factors of interest in entrepreneurship was in the high category (64%), with mean score of 92.11, and the dominant internal factors was motivation in the high category (96%); (4) The dominant factors in students’ interest in fashion entrepreneurship were the external factors. This research is expected to be used to improve quality and provide output for students to be able to compete and be competent.